Product Designer, Strategist, Innovator, and CX Professional based in Perth Australia.
Currently helping Deswik plan the future of mining software

We live in an amazing and bewildering time, an avalanche of content cascades over us everyday, a tide so constant it's easy for anyone to become numb to the siege for their attention.

I look at this environment as the perfect place to identify challenges that end users have, and solve them in a way that creates significant business outcomes.

The hard part isn't building anymore. Tools, frameworks, and AI have made it easier than ever to ship something. The hard part is building the right thing, the thing that attracts customers, solves a real problem, and keeps them coming back. That's what I specialise in: helping teams figure out what to build, not just how to build it. My approach is data-driven and grounded in direct engagement with end users across industries. I embed with product teams to scale this capability across the organisation, so they can deliver more value to customers at greater speed.

I think in images, and build in code, at speed.

For 25 years I've been building web applications, designing interfaces, and solving customer problems. At Amazon Web Services I led complex innovation engagements across 6 continents, working with teams in pharmaceutical manufacturing, mining, oil and gas, financial services, and entertainment. My role was to help teams use Amazon's own product-building methodologies to solve their hardest challenges. I helped create the Build Like Amazon portfolio of offerings and delivered results for some of the most existential problems our customers faced. Much of that work is under NDA, but below are a few projects I led or contributed heavily to.

When I'm not scribbling in a notebook or crashing away at a keyboard I'm off somewhere biting off more than I can chew on an empty part of a map. You can read about my misadventures here: www.2wheels2boots.com.