I’ve always enjoyed building excellent content and designs, and when I found out that ListenUp, Colorado’s premiere Hi-Fi dealer, was hiring and that their corporate headquarters was just down the street I jumped at the opportunity. I had always admired their retail stores but felt their web presence didn’t convey the company’s prestige in the way that their stores did. After being hired I spent a few months planning a new user experience and optimizing their online product display. The challenge came from multiple competing interests in the company with retail stores competing over page real estate with custom theater design departments who also competed with commercial sales. Our end solution created a flexible and attractive online store which we packed with product data making it a successful tool retail and custom sales staff, and helped bring the strong, sophisticated brand that ListenUp carries in their stores to their online customers. In September of 2010 I left ListenUp to travel for a year in Central America and Mexico while learning Spanish.